Off Page Ranking
The most important part of this process is linking.
I have used this illustration often to describe this little process but it is very apt and easy to understand, so here it is again. Imagine you are a film producer and you have a great script but you are fairly new to directing. You don't know the Hollywood 'greats' so you ask lots of unknown actors to appear in your film. When it's finished it flops at the box office. Now, you won't give up easily, so you decide to re-produce it but this time you invite some very well known actors to star in the film and it turns out to be a great success - why? Well, the film (or your website in this case) is of excellent quality, content and has a great story line but simply because you have invited well known celebrities and not 'unknowns' to star in the film it is a success.
Linking works in much the same way. It's very important to get other web sites to link to you and vice versa but if you can link to well known sites that Google already likes, sites with high quality content and loads of traffic, then, the search engine will surmise that you are a fairly important website and should be considered for a higher rank.
Also if a lower ranked website is receiving lots of 'click through's and is obviously becoming popular, the search engine may well decide to lower a high ranking website and give more credence to the lower ranking site.
Unfortunately, search engine optimization is an ever changing and multi-faceted game, this is all a bit of a balancing act and the goal posts are constantly changing. But don't despair there is a lot you can do to get your website where it will be noticed.
If you already have a website and it's a business site for which you depend on to provide some, if not all of your income, you will have already realised that you face massive competition. It is extremely difficult to get you website to the top of the search engine rankings, certainly on a permanent basis.
There are other things that can assist you to increase the traffic coming to your website. Most people understand what links are, there are internal and external links. Simply put, external links are a connection with your web page HTML which is from another source. That is, not from another page on your website. Then there are internal links this means linking two or more internal pages of your website together. Internal links are not to be overlooked and search engines will recognize and rate your site well if it has lots of internal links.
There are various types of links, some of these are rated more highly than others by the search engines. One way of adding links is by leaving a comment on a site with the same topic as yours. However, not all sites have a comments box. Many blogs and forums have places where a link can be left. To do this, type in blogs or forums into the search engine and pre-cede that with a keyword from your website. You can then click on the individual headings to find places where you can leave a comment. Do not just put anything in, check out the website (if nothing else this will provide you with valuable information) as a courtesy and leave an appropriate comment regarding what you have read. You will be asked for your e.mail, this is not published, and there will be a box for you to put a signature - this is where you put your site URL. The same applies to forums, you will be asked to register, after this you can join in first by introducing yourself and leaving your URL, after this you can add tho various topics being discussed or start your own and again leave a link to advertise your site, achieve a backlink and also to get additional traffic to your site.
Links to well known websites are a bit more tricky as you would need their permission for a link to be added but if you have a common interest and not a conflicting one. Eg. if your site is about advertising and selling maps to show tracks, routes and places to stay for cycling enthusiasts you would do well to approach the owner of a site selling bicycles. Obviously, you would both benefit from a reciprocal link (one to the other) that way you can both increase sales as visitors pass from one site to the other. You can can the e.mail and names of these sites by visiting www.whois.com and typing in the web address concerned. There are extremely efficient software tools to take the hard work out of this for you.
One of these SEO ELITE.
This will find top websites where you can leave a backlink as well as whois (site owner information). It will also allow you to check out your competition to see what they are doing in order to get their website at the top ranking. It will also help you with additional information so you can see keywords that your competitors are using and how long their sites have been active. This is a fantastic bit of software well worth the outlay and it will give you excellent results and great service for years. It will ultimately speed everything up for you and drive a lot more traffic to your site.
SEO ELITE Sky rocket your site