Tuesday, 2 March 2010

Make Money Online Motivation with Sandkat

Q.  Do I need to optimize my website to make money online?

The short answer is YES! Here are some of the main reasons why you should  optimize your website for long tail keywords :

Long tail keywords lead to higher conversions.   Just think of it this way -  you go shopping for a new pair of shoes and that is all you need that day.  While your in the shopping mall you browse around a book shop a chemist and a shoe shop.  Where would you guess is the most likely type of shop where you would spend your cash?  Obviously the specific shop would be the shoe shop.   Visitors arriving via  multi-phrase searches  are much likely to make a purchase or convert on specific affiliate programs  By targeting these longtail phrases, you are effectively targeting a market of potential buyers.

Long tail Keywords are much easier to rank. It is much easier to make your website rank well on search engines for longtail keywords because of the generally weaker competition.  (Unless you have something very specific like a name - e.g. Robert Robertson you are unlikely to get first place rankings from long tailed keywords due to the immense number of websites now on the internet)

More Visitors to your website. Targeting long tail keywords will gradually lead to more search engine traffic because you’ll have a lot of pages indexed and ranking for specific phrases related to your website/business. This means increased visibility which in turn leads to a much larger amount of search engine traffic.

Higher monetization potential. Search engine visitors are very valuable because they are targeted individuals  looking for very specific information and, therefore, are much more likely to click on contextual ads or subscribe to your site newsletter or blog feed. This grows the  audience allowing you greater potential for making money online  in the long run through product sales or the use of third-party advertisements.   So its really quite simple - be specific - without being ridiculous.  Your keywords should not be general, neither should they be so obscure no one would ever think of doing a search on them.  Think of what you might type in to a search engine.  

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